On page SEO audit & checklist for 2017

On Page SEO” Checks That is the biggest area on the audit. It addresses the way to analyze personal webpages in bulk to uncover problems with with all the site.

Title Missing

What are missing title tags? Not having an input in to how search engines are seeing your page titles. Why do title tags that are lacking issue? Page titles are an element that is ranking, they tell search engines what your page is about. Does not give the consumer a clear indication regarding what the content on the page is about. How could I check if I`m missing ? Using the title tab in Screaming Frog.

302 redirects

What is a 302 redirect? Tells lookup engines a page continues to be moved temporarily. Why do 302 redirects issue? 302 re-directs don’t move SEO equity, in case you redirect a a typical page, meaning, the link worth does perhaps not pass-through. Because Google believes a T some stage you may revert back to the redirected url it may prevent content. How could I check for 302 redirects? Screaming Frog Redirect Checker

Authorship markup (rel=’author’ or rel=’me’)

What is Authorship markup? Shows a rich snippet of the writer in the SERP. Attributes content on a page or post into a particular author (i.e. digital signature) Why does authorship mark up matter? Currently authorship mark-up has been suspended by Google; however might carry it back it in future. If I ‘ve Authorship markup, how can I check? Verify with Google Structured Information Screening device.

Check for Redirect Chains

What are re direct chains? A string of numerous re-directs from one location to another. Why do redirect chains matter? Having too many redirects may trigger the Googlebot to eventually quit following the chain You lose “link juice” with each redirect. How am I able to check for re-direct chains? Screaming Frog

Check for rel=nofollow Stats

What is rel=”no follow”? A command telling Googlebot perhaps not to pass credit, trust or any equity by means of a link. Why do no-follow links issue: Should you would like to pass hyperlink equity via an internal link on your own site or via an out bound link If you`re hyperlink building and acquiring nofollow links, you`re getting diminished returns in your effort How can I check for no-follow hyperlinks: Majestic Screaming Frog A nofollow browser plugin

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Missing Meta Descriptions

What are missing meta descriptions? When you don`t enter your own meta-description, Google takes what it thinks is the most descriptive element of the content and utilizes it for the snippet to display consumers in the SERP. Why do meta-descriptions issue? While filling out the meta-description has become less important to tell the search engines what your page is about, it`s still a great place to put in keyword phrases and language that may elicit a click from the user. By not filling the meta description out, you miss the chance to frame your snippet the way that you want it to study. How could I check the for meta description that is lacking? Screaming Frog > Meta description

Check for Damaged redirects

What’re re directs that are broken? A link that requires you to an error page. Do re-directs that are damaged issue? Lead to negative user experience Low quality score of your website Negatively aff ect your ranking in the SERPs How am I able to check for broken redirects? Screaming Frog Google Web Master Tools > Crawl Errors

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